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In the startup world, we often romanticise the perfect launch  — flawless design, zero bugs, a product ready to take over the world. But the truth? Perfection slows progress. Over the past few months, TIDI has been proof of that philosophy. We’ve launched, learned, and iterated — fast. Thanks to early user feedback, we’ve made key updates to improve usability and navigation. Behind the scenes, we’ve built an admin panel to better understand user journeys so we can keep making

TIDI LinkedIn Article from October 15, 2024 Recently, I’ve been working on a pitch deck as part of the ICC Venture Catalyst program. This process has required a deep understanding of the shifts in the entrepreneurial journey and where TIDI fits within that evolving landscape. One major shift we’re already seeing is the emergence of  Hyper-Personalised AI-Driven Entrepreneurship (HPAIDE) —a new era where artificial intelligence (AI) customises the startup process to fit the un

In today’s fast-paced digital world, startups face immense pressure to innovate and stay competitive. One of the most transformative...

Earlier this year, the world watched as an all-female crew, including Katy Perry and Gayle King, embarked on a brief 11-minute journey to...