From Idea to Iteration: Why Launching Imperfectly is the Smartest Move You Can Make
- kellylaurapayne

- Oct 28
- 1 min read
In the startup world, we often romanticise the perfect launch — flawless design, zero bugs, a product ready to take over the world.
But the truth? Perfection slows progress.
Over the past few months, TIDI has been proof of that philosophy.
We’ve launched, learned, and iterated — fast.
Thanks to early user feedback, we’ve made key updates to improve usability and navigation. Behind the scenes, we’ve built an admin panel to better understand user journeys so we can keep making the experience smarter, simpler, and more intuitive.
Is it perfect? Not yet.
But progress > perfection.
Because the only way to create something valuable is to get it into people’s hands and learn from how they use it.
If you’re an early-stage founder or idea-driven thinker, this is your reminder: start before you’re ready.
TIDI exists to help you do exactly that — validate, refine, and bring your ideas to life with structure, confidence, and clarity.



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